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Mark Mastrov and 24 Hour Fitness plan to open Founders Club, a $10 million premium gym in Summerlin, Nevada, early next year. The 45,000-square-foot facility is set to combine extensive strength-training space with recovery services, a medical spa, group classes and social programming; pre-opening memberships are listed at $59.99 to $99.99 a month.
Mark Mastrov and 24 Hour Fitness plan to open Founders Club, a $10 million premium gym in Summerlin, Nevada, early next year. The 45,000-square-foot concept will combine strength and group training with a recovery lounge, medical spa and social spaces, testing whether the chain can offer high-end club features at monthly prices beginning at $59.99.
The planned club is at 9200 W. Sahara Ave. and will include about 25,000 square feet for free weights and strength equipment, according to Athletech News. The report lists 12 lifting platforms, a functional-training turf area, a lower-body zone and a posing room. Separate areas are planned for cardio and selectorized weights, alongside a studio for Pilates, yoga, Zumba and Les Mills’ Bodypump.
Founders Club is also planned to include a recovery lounge with hyperbaric chambers, red-light saunas, massage chairs, pelvic floor chairs and cold-therapy wave chairs, as well as a large sauna and cold room. A medical spa is expected to offer IV therapy. The venue will have a juice bar and social cafe with lounge seating and tables intended for members who want to stay and work.
Other features include a DJ booth and 100-inch televisions throughout the club. Founders Club says its member programming will include morning coffee sessions, run clubs and recovery nights. Athletech News reports that pre-opening memberships will cost $59.99 to $99.99 per month; the final membership terms and any differences between tiers have not been detailed in the supplied report.
Founders Club puts a broad range of services under one gym membership, combining conventional training floors with recovery amenities, a medical spa and social programming. The planned price range makes the concept a test of whether members will pay for these added features without paying the prices associated with luxury fitness clubs. Actual value will depend on the final membership terms, facility operations and how members use the services.
The announcement also matters for 24 Hour Fitness’s direction under Mastrov. Founders Club is described by Athletech News as the first new concept he has introduced since returning to lead the company. Its planned opening gives the chain a distinct offering to test in a market where other fitness and wellness businesses are also targeting Summerlin.
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Mastrov’s Return to 24 Hour Fitness
Mastrov built 24 Hour Fitness and reacquired the company in January with private equity firm LongRange Capital, according to Athletech News. He became interim CEO in August after Karl Sanft’s departure. The report puts the chain at roughly 240 clubs, compared with a peak of about 420. Those figures frame Founders Club as a new concept within a smaller business than the one Mastrov previously led.
The chain has also said it is investing more than $100 million in upgrades at selected clubs. The reported plans include larger strength areas, an expanded Recovery24 lineup of compression boots, massage chairs and saunas, and Reformer24, a lower-cost Pilates offering. Founders Club extends that emphasis on strength and recovery into a single premium-format location rather than describing a rollout across the chain.
Summerlin is already a competitive fitness market. Athletech News says Pvolve plans its first Nevada studios there and that Mark Wahlberg’s Municipal Gym is also preparing to open in the area. Life Time, Orangetheory, Circuit Fitness, Kilo Club and Powerhouse Gym are among brands already operating there, the report says.
““This location and facility in Las Vegas is something special.””
— Mark Mastrov, quoted by Athletech News
Opening Details Still Pending
The club’s opening is described as planned for early next year, but the supplied report does not give a specific date or confirm that construction and opening preparations are on schedule. The exact membership tiers, included services, operating hours and any additional charges for medical-spa or recovery offerings have not been set out in the report.
It is also unclear how the medical spa’s IV therapy and other services will be structured, who will provide them, or whether they will be included in membership. The company’s claims about equipment availability and the intended social atmosphere remain plans; the report provides no operating results, member response or evidence yet of how the concept will perform.
Membership Sales and Club Opening
Prospective members are expected to be able to register for Founders Club memberships beginning in November, according to Athletech News. The next concrete milestones are the release of membership terms and confirmation of the club’s opening date. Those details should clarify what the advertised monthly prices cover and whether services such as IV therapy carry separate fees.
After opening, the club’s membership uptake and use of its training, recovery and social facilities will show how the concept is received in Summerlin. The available report does not say whether 24 Hour Fitness intends to open additional Founders Club locations, so any expansion plans remain unconfirmed.
Key Questions
Where will Founders Club open?
The planned location is 9200 W. Sahara Ave. in Summerlin, in the Las Vegas area.
When is the gym expected to open?
Athletech News reports that the club is planned to open early next year. No exact opening date is provided.
How much will membership cost?
Reported pre-opening prices range from $59.99 to $99.99 per month. The available report does not specify what each tier includes or whether some services cost extra.
What facilities and services are planned?
Plans include extensive strength-training space, group classes, a recovery lounge, sauna and cold room, a medical spa offering IV therapy, a juice bar and social cafe, plus a DJ booth and televisions.
Will 24 Hour Fitness open more Founders Club locations?
No expansion plan is confirmed in the supplied report. Founders Club is described as a new concept launching at the planned Summerlin location.
Source: athletechnews.com
