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Torque Fitness has signed former NFL wide receiver Adam Thielen to a multiyear ambassador agreement and introduced its TANK SX magnetic-resistance sled. Reservations are scheduled to open October 6, with shipping expected in early 2027; the company is targeting premium health clubs and Division I collegiate programs.
Torque Fitness has named former NFL wide receiver Adam Thielen its first major athlete partner under a multiyear agreement, announcing the deal alongside the launch of its new TANK SX magnetic-resistance sled. The company says the product is aimed at premium health clubs and Division I collegiate training programs, positioning the partnership as part of its effort to reach institutional fitness buyers as well as athletes.
The TANK SX is the latest addition to Torque’s magnetic-resistance sled lineup. According to the company, it uses its patented Mag-Force technology, which increases resistance as a user pushes faster. Torque says the sled does not require turf or manual resistance adjustments, features it presents as giving facility operators more options for where and how to offer sled training. The company has not provided independent performance data in the supplied announcement.
Torque says reservations are scheduled to open October 6, with shipping expected in early 2027. The company plans to introduce campaign creative this fall under the line “It Doesn’t Let Up. Neither Do You.” A film titled “The Adam Thielen Story” is also planned for Torque’s website.
The agreement includes support for the Thielen Foundation, extending the partnership into community initiatives and opportunities for athletes at different levels, according to the announcement. The source material does not specify the amount or form of that support.
Aiming at Institutional Buyers
The announcement links an athlete endorsement to a new product aimed at premium clubs and college programs, rather than presenting the partnership as a standalone marketing deal. Torque is seeking to introduce the TANK SX to facilities that may evaluate equipment for varied users, including members, student athletes and strength staff. The product’s stated no-turf requirement could matter to operators deciding how to use limited training space, though the company has not supplied details on installation needs, pricing or operating costs.
Thielen’s profile gives Torque a recognizable figure to represent the product launch, while the foundation element adds a community component. The commercial outcome remains to be seen: the announcement establishes the target market and launch schedule, but does not report orders, facility commitments or sales projections.
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Thielen and Torque’s Minnesota Ties
Torque Fitness is headquartered in Coon Rapids, Minnesota. Thielen, a Detroit Lakes native and former Minnesota State University, Mankato player, is also linked to the state. The company says that shared background informed its choice of ambassador and connects with its “Don’t Quit. Ever.” brand message.
Thielen announced his retirement earlier this year, according to the report. The TANK SX announcement therefore presents him as a former player and brand partner, not as an active NFL athlete. Torque describes the agreement as its first major athlete partnership, although the available material does not define what makes a partnership “major” or detail any earlier endorsement arrangements.
““Adam is everything Torque stands for. He wasn’t handed anything — he built a career on work ethic and a refusal to quit, and that’s exactly the mentality we engineer into every piece of equipment.””
— Jerry Dettinger, CEO of Torque Fitness
professional sled training equipment
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Price and Product Details Pending
The announcement does not state the TANK SX’s price, dimensions, weight, warranty, production volume or specific availability by market. It also does not identify clubs or college programs that have committed to buy or test the sled. Torque’s statements about resistance behavior and the absence of a turf requirement are company descriptions; no independent testing or comparative data is included in the source material.
The partnership’s financial terms and the nature of the Thielen Foundation support are also undisclosed. The reservation date is scheduled, while early 2027 shipping is an expectation stated in the announcement, not a confirmed delivery date for individual buyers.
athletic resistance sled for fitness clubs
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Reservations Open October 6
Torque says reservations for the TANK SX are due to open on October 6, followed by expected shipping in early 2027. The company also plans to release its campaign creative and “The Adam Thielen Story” film this fall. Further information on pricing, ordering, product specifications and delivery timing would help clubs and collegiate programs assess whether the sled fits their training and purchasing plans.
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Key Questions
What is the TANK SX?
It is Torque Fitness’s newest magnetic-resistance sled. The company says its Mag-Force technology increases resistance as users push faster.
Who is the TANK SX designed for?
Torque says it is targeting premium health clubs and Division I collegiate programs. The announcement also refers to professional sports teams as part of its intended market.
When can facilities reserve the sled?
Reservations are scheduled to open October 6. Torque expects shipping to begin in early 2027.
What is Adam Thielen’s role?
The retired former NFL wide receiver is Torque’s first major athlete partner under a multiyear agreement. The deal includes support for the Thielen Foundation, though the announcement does not detail the support’s amount or form.
Has Torque announced the TANK SX price?
No price is included in the source material. Specific specifications, purchase commitments and the partnership’s financial terms also remain undisclosed.
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