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Technogym has signed a lease for a roughly 4,000-square-foot showroom at 4000 Ponce in Coral Gables, Florida, with an opening planned for 2027. It would be the Italian company’s first Miami-area showroom and its third U.S. retail location, after New York City and Los Angeles.
Technogym has signed a lease for a roughly 4,000-square-foot showroom at 4000 Ponce in Coral Gables, Florida, with the location expected to open in 2027. It would be the Italian fitness equipment and technology company’s first Miami-area showroom and third U.S. retail location, extending its in-person presence beyond New York City and Los Angeles.
The showroom is planned for 4000 Ponce, a mixed-use office and retail complex in Coral Gables. According to reporting by Athletech News, the lease has been signed and the opening is expected in 2027. The announcement does not give an exact opening date within that year.
The location is intended to let consumers see and experience Technogym equipment and connected wellness technologies in person. It is also expected to serve industry professionals working on residential, hospitality and commercial projects who may specify the company’s products. The report describes the planned space as a retail showroom, but does not detail its product range, services or staffing.
Technogym’s existing U.S. showrooms are in New York City and Los Angeles. The Coral Gables site would add a physical retail location in South Florida, while the company also has a recently opened U.S. headquarters in Secaucus, New Jersey, and logistics centers around the country, according to the report.
Technogym Adds a South Florida Showroom
The lease gives Technogym a retail foothold in the Miami market, where the company says the showroom will serve both individual consumers and professionals sourcing equipment for larger developments. A physical location allows prospective buyers to examine products and connected features directly rather than relying only on online information or project-based sales.
For 4000 Ponce, the planned showroom adds a fitness and wellness brand to its office and retail mix. CMC Group founder Ugo Colombo said the business fits the property’s positioning. The opening is still years away, however, and the announcement does not establish how much business the site will generate or how many customers it will serve.
The expansion is also a sign of how Technogym is building its U.S. presence through more than one type of operation. Its showrooms provide customer-facing locations, while its headquarters and logistics facilities support broader business and distribution needs. The available information does not specify whether the Miami lease will lead to further U.S. retail openings.
Technogym connected fitness equipment
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The Company’s Existing U.S. Footprint
Technogym is based in Cesena, Italy, and makes fitness equipment and technology for wellness settings. Before the Coral Gables announcement, its U.S. retail showrooms were in New York City and Los Angeles. The Miami-area location would be its third, according to the source report.
The showroom plan follows the company’s recent opening of a U.S. headquarters in Secaucus, New Jersey. Technogym also operates logistics centers across the country, though the report does not provide their number or locations. Those facilities are separate from the planned Coral Gables retail site.
At 4000 Ponce, the showroom will be part of a mixed-use development rather than a standalone facility. Colombo, founder of the property’s developer, CMC Group, described Technogym as a fit for the complex’s business and lifestyle tenants. That is the developer’s assessment; the source material does not include additional statements from Technogym about its reasons for selecting the site.
“Technogym is a globally recognized brand known for its commitment to innovation, design and quality, making it a natural fit for 4000 Ponce.”
— Ugo Colombo, founder of CMC Group
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Opening Details Still Pending
The planned opening is in 2027, but no specific date, month or construction schedule has been provided in the source material. Details about the showroom’s layout, product selection, demonstrations, hiring and customer services are also not yet available.
The report does not disclose the lease’s financial terms or how long the agreement runs. It also does not include a statement from Technogym confirming projected customer demand, sales targets or plans for additional U.S. showrooms. The company’s intended audience includes consumers and project professionals, but the expected balance between those groups is unclear.
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Coral Gables Project Moves Toward Opening
The next stated milestone is the showroom’s planned opening in 2027. Further details may emerge as the project advances, including an exact opening date, the final showroom offering and how customers and industry professionals will use the space. Until those details are announced, the confirmed development is the signed lease and the company’s stated plan to establish a Miami-area showroom.
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Key Questions
Where will Technogym’s Miami-area showroom be located?
It is planned for 4000 Ponce, a mixed-use office and retail complex in Coral Gables, Florida.
When is the showroom expected to open?
The opening is expected in 2027. No exact date or month has been announced in the source material.
How large will the showroom be?
The leased space is reported to be roughly 4,000 square feet.
How many U.S. Technogym showrooms will there be?
If the Coral Gables location opens as planned, it will be the company’s third U.S. retail showroom, alongside existing locations in New York City and Los Angeles.
Who is the showroom intended to serve?
The planned location is intended for consumers who want to experience equipment and connected wellness technology in person, as well as professionals working on residential, hospitality and commercial projects.
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