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Garmin’s fitness segment generated $694 million in third-quarter revenue, up 16% year over year, and $231 million in operating income. The company highlighted its Cirqa Smart Band, launched in July, but did not disclose Cirqa sales or say how much the device contributed to growth.
Garmin’s fitness revenue rose 16% year over year to $694 million in the third quarter, as the company pointed to demand for wearables and highlighted its subscription-free Cirqa Smart Band, launched in July. The company did not disclose Cirqa sales, so its contribution to the segment’s growth is not yet clear.
The fitness segment produced $231 million in operating income, with a 33% operating margin, according to Garmin’s reported results. The company said strong wearable demand helped drive growth. Fitness remained its largest business segment by revenue, although the quarter’s overall results also reflected gains across several other categories.
Garmin launched the $199.99 Cirqa Smart Band in July. The screenless device is designed for health and fitness tracking and places Garmin in more direct competition with subscription-based wearables such as Whoop. Garmin says Cirqa does not require a paid membership. The company highlighted the band in its earnings release as a product that expands its potential market for wellness technology, but supplied no unit sales or revenue figures for it.
Companywide, Garmin reported record third-quarter revenue of $1.99 billion, up 12% year over year, and operating income of $612 million, up 34%. Outdoor revenue increased 20% to $597 million; marine revenue rose 16%, and aviation grew 5%. Automotive revenue fell 20%, making it the only segment in the source report to decline.
Growth and Garmin’s Wellness Push
The results show that fitness is a substantial part of Garmin’s business, not a side offering: the segment generated $694 million in quarterly revenue and nearly $2 billion during the first nine months of 2026. Garmin said that nine-month total was 26% higher than the same period a year earlier. Strong segment performance adds to an already positive companywide quarter, though the figures do not establish how much growth came from any single product.
Cirqa’s screenless design and lack of a required subscription give Garmin another option in the market for wearable health and training data. That may broaden Garmin’s appeal to customers who want tracking without a recurring membership fee. The company’s reported results, however, do not show whether Cirqa is attracting new customers, shifting sales from other Garmin devices, or materially contributing to revenue.
Garmin is also extending its fitness offering beyond devices. It recently acquired TrainingPeaks and TrainHeroic, platforms used by athletes and coaches to plan workouts, analyze performance and track training. Those acquisitions and the Cirqa launch point to a broader effort to connect hardware with training and wellness services; the available figures do not quantify their financial impact.
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Cirqa Joins a Broader Product Strategy
Garmin’s quarterly performance comes as it expands its presence in a crowded wearable market. Cirqa launched in July at $199.99 and is screenless, unlike many smartwatches. Garmin’s stated distinction from Whoop is that Cirqa provides tracking without a required paid membership. CEO Cliff Pemble has previously cited Garmin’s feature range and subscription-free approach as competitive advantages.
The quarter also included growth outside fitness. Outdoor was Garmin’s largest segment by revenue in the figures provided, at $597 million, supported primarily by demand for adventure watches. The different segment results matter when interpreting the overall record: the company’s 12% revenue increase cannot be attributed to fitness alone, and automotive revenue declined even as most other reported businesses grew.
Garmin raised its full-year 2026 revenue forecast to approximately $8.15 billion, from $8.05 billion, and increased its pro forma earnings-per-share outlook to $10.80, from $10. The revised guidance reflects the company’s stronger outlook following the quarter, but it is a forecast rather than a report of revenue already earned.
““We achieved another quarter of record operating results driven by strength across markets and product categories, with meaningful contributions from recently launched products.””
— Garmin CEO Cliff Pemble
Cirqa Sales and Growth Contribution
Garmin has not reported Cirqa unit sales, revenue or subscriber figures. The company’s earnings materials highlight the band, but do not separate its impact from demand for Garmin’s other wearables. It is consequently not possible from the information available to determine whether Cirqa was a major driver of the 16% segment increase.
The reported results also do not specify how much of the nine-month fitness growth came from acquisitions, existing products or newly launched devices. Garmin’s revised annual outlook is an estimate, and actual full-year performance may differ. The source material provides no detailed forecast assumptions or sales breakdown for the remaining period.
Full-Year Results Will Test Guidance
The next key measure will be whether Garmin meets its revised full-year targets of approximately $8.15 billion in revenue and $10.80 in pro forma earnings per share. Future earnings disclosures should also provide more evidence about whether fitness growth continues across Garmin’s product range.
Investors and customers may look for further detail on Cirqa’s performance and the integration of TrainingPeaks and TrainHeroic into Garmin’s fitness ecosystem. Garmin has not provided a Cirqa sales target or a timetable for reporting product-specific results, so those details remain open.
Key Questions
How much did Garmin’s fitness revenue grow?
Fitness revenue increased 16% year over year to $694 million in the third quarter ended September 26, 2026.
How much did Cirqa contribute to the increase?
Garmin has not disclosed Cirqa sales or its contribution to fitness revenue. The company highlighted the band, but did not provide a product-level breakdown.
What is the Cirqa Smart Band?
Cirqa is Garmin’s $199.99 screenless wearable, launched in July for health and fitness tracking. Garmin says it does not require a paid membership.
Did Garmin change its full-year outlook?
Yes. Garmin raised its 2026 revenue forecast to approximately $8.15 billion, from $8.05 billion, and its pro forma earnings-per-share outlook to $10.80, from $10.
Source: athletechnews.com
